“Cave Man / Meat Head Syndrome”

So, I'm sure this has been talked about or written about a ton of times. But, I personally have never thought about it ‘out loud’. Now I’m not sure the ‘p.c’ name for this, because I don’t know if it’s a good thing, a bad thing, just a thing, or what. So please no one take offense, it is just a name.
Now, I like to call this ‘cave man and/or meat head syndrome’ . And it tends to occur a decent amount in the fitness world. The ‘cave man syndrome’ to me is when a person feels and/or believes that being a strength coach (esp) or a personal trainer, does not take too much brain power or scientific knowledge. I have heard time and again: (from strength coaches and personal trainers alike) “what we do is not rocket science”. Well no, obviously it is not, but it is still science. Exercise physiology, exercise SCIENCE?! It is not called that for a reason?
Sure I know there are different levels of education and experience in the fitness industry, and some people know or understand more than others but please, can we not all become “cave men”? There has to be a happy medium between Dr. Knows It All, and Mr. Meat Head.
A lot of coaches seem to support/stand by the 'mead head syndrome’. They believe that strength and conditioning is not rocket science and that strength coaches really can be 'just dumb meat heads'. Part of this I understand. “The meat head though process”: If you want to get stronger pick up something heavy 5 times, two days later pick up the same thing 8 times, or pick up something heavier 5 times. If you do that, you'll get stronger etc.” In some regards it is that simple. But, it isn’t always that easy. Sometimes that doesn’t work. Sometimes there are athletes or clients with ‘issues’ that arise and can interfere with the ‘easy/basic’ theory (pick something heavy up, to get stronger pick something heavier up next time). These athletes require our nerdy scientific data because of their body or their life. And thankfully with knowledge and research we are able to provide our clients and athletes with programs that fit their needs.
So, I guess what I wish would occur is that strength coaches (and personal trainers) can find a way to stand in the middle of this spectrum. Don't forget the simple (meathead) aspect of our career, sometimes it really is that simple to make an athletes better/strong. But, when it is not dont be afraid to open up a book, or watch a dvd and break out that nerdy 'exercise physiology'. If only we could all be the 'ideal' strength coach, a 'neardy meathead'.

Coach KIK